Creating Images and the Psychology of Marketing Communication PDF (Adobe DRM) download by Lynn R. Kahle

Creating Images and the Psychology of Marketing Communication

Psychology Press
Publication date: February 2006
ISBN: 9781410617392
Digital Book format: PDF (Adobe DRM)

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This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
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