Creating Passion Brands: How to Build Emotional Brand Connection with Customers PDF (Adobe DRM) download by Derek Day

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Kogan Page
Publication date: March 2007
ISBN: 9780749446024
Digital Book format: PDF (Adobe DRM)

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Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with
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