Creating Powerful Brands ePub (Adobe DRM) download by Leslie de Chernatony

Creating Powerful Brands

Routledge
Publication date: November 2012
ISBN: 9781136413612
Digital Book format: ePub (Adobe DRM)

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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
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Creating Powerful Brands ePub (Adobe DRM) download by Leslie de Chernatony
Routledge, November 2012
ISBN: 9781136413612
EAN:  9781136413612
ePub (Adobe DRM)
List Price: $51.95 eBook price: $48.99
Creating Powerful Brands PDF (Adobe DRM) download by Leslie de Chernatony
Routledge, November 2012
ISBN: 9781136413629
EAN:  9781136413629
PDF (Adobe DRM)
List Price: $51.95 eBook price: $48.99
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