Creativity and Innovation for Managers ePub (Adobe DRM) download by Brian Clegg

Creativity and Innovation for Managers

Routledge
Publication date: April 1999
ISBN: 9781136413261
Digital Book format: ePub (Adobe DRM)

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Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.It provides; - a practical approach to business creativity without the hype;- an agenda for making innovation happen in your business- a real world view.
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Creativity and Innovation for Managers ePub (Adobe DRM) download by Brian Clegg
Routledge, April 1999
ISBN: 9781136413261
EAN:  9781136413261
ePub (Adobe DRM)
List Price: $57.95 eBook price: $53.99
Creativity and Innovation for Managers ePub download by Brian Clegg
Routledge, November 2009
ISBN: 9781136413261
EAN:  2370005236659
ePub
List Price: $57.95 eBook price: $53.99
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