Crisis Management at the Speed of the Internet: Trend Report ePub (Adobe DRM) download by Bob Hayes

Crisis Management at the Speed of the Internet: Trend Report

Elsevier
Publication date: March 2013
ISBN: 9780124115910
Digital Book format: ePub (Adobe DRM)

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Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster-even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media.

The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.



  • Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation
  • Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses
  • Describes practical, strategic methods for mitigating and resolving a crisis
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Crisis Management at the Speed of the Internet: Trend Report ePub (Adobe DRM) download by Bob Hayes
Elsevier, March 2013
ISBN: 9780124115910
EAN:  9780124115910
ePub (Adobe DRM)
List Price: $24.95 eBook price: $22.99
Crisis Management at the Speed of the Internet: Trend Report PDF (Adobe DRM) download by Bob Hayes
Elsevier, March 2013
ISBN: 9780124115910
EAN:  2370004868707
PDF (Adobe DRM)
List Price: $24.95 eBook price: $22.99
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