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Start any product design project the right way--and dramatically improve your odds of success!
Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton's top priorities not been handwriting recognition, things might have turned out better....
If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas Into Money (ISBN: 9780137137473).
Available in print and digital formats.