Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior - behavior which is potentially beneficial to the firm.
This book is your ultimate resource for Customer loyalty programs. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer loyalty programs right away, covering: Loyalty business model, Loyalty marketing, Loyalty program, Alliance Data, BahnCard, Blue Chip Stamps, Canadian Tire money, CASPIAN, Club Nintendo, DefCom Australia, Electronic Beats, European Youth Card, Everyday Rewards (Australia), Everyday Rewards (US), Fly Buys (New Zealand), FlyBuys (Australia), FreedomRewardz, Green Shield Stamps, HBC Rewards, I Love Rewards, Kachingo, KTX Family Card, Loopt, LoyaltyOne, Magsformiles, Maritz, LLC, My Coke Rewards, Nectar loyalty card, Net Promoter, Next Jump, Payback (loyalty card), PC Points, Pepsi Stuff, Premium (marketing), President's Choice Financial, Prize (marketing), Purehmv, Rebate card, S&H Green Stamps, SCORE! Mountain, Speedpass, Student Price Card, Tesco Clubcard, Total Rewards, Trading stamp, Travel incentive, VOILÀ Hotel Rewards, WorldCard.
This book explains in-depth the real drivers and workings of Customer loyalty programs. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Customer loyalty programs with the objectivity of experienced professionals.