Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century PDF (Adobe DRM) download by Jim Aitchinson

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

FT Press
Publication date: February 2013
ISBN: 9780133412321
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$39.99
Our price:
$37.99

You save: $2.00 (5%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising┬┐s creative leaders.
Please sign in to review this product.
Format:
Devices:
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
33243 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.