Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the Promise. . .and Other Keys to ePub (Adobe DRM) download by Donna Heckler

Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the Promise. . .and Other Keys to

FT Press
Publication date: February 2010
ISBN: 9780132143325
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$2.49
Our price:
$1.99

You save: $0.50 (20%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Build a brand that everyone in the organization owns, lives, loves—and shines through in every customer interaction.

A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

If you liked this Element, read more from Brian D. Till and Donna Heckler, including The Truth About Creating Brands People Love (ISBN: 9780137128167).

Available in print and digital formats.

Please sign in to review this product.
Devices:
Delivering the Promise of Your Brand, Keeping the Promise...and Other Keys to Creating Brands People Love ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
361 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the Promise. . .and Other Keys to ePub (Adobe DRM) download by Donna Heckler
List Price: $2.49 eBook price: $1.99
Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the Promise. . .and Other Keys to PDF (Adobe DRM) download by Donna Heckler
List Price: $2.49 eBook price: $1.99
Other books by Donna Heckler
The Truth About Successful Entrepreneurship (Collection) ePub (Adobe DRM) download by Donna Heckler
Truth About Successful Entrepreneurship (Collection), The
Donna Heckler & Michael Solomon & Michael D. Solomon & MichaelMichael Solomon & Brian D. Till & BrianBrian Till
FT Press, November 2010
ISBN: 9780132654876
Format: ePub, PDF
List Price: $39.99 Our price: $35.99
The Truth about Best Branding Practices (Collection) PDF (Adobe DRM) download by Donna Heckler
The Truth About: Best Branding Practices
Donna Heckler & William Kane & William S. Kane & Michael Solomon & Brian D. Till & BrianBrian Till
FT Press, November 2010
ISBN: 9780132655736
Format: PDF, ePub
List Price: $62.99 Our price: $59.99
Effective Branding Begins with a Name. . .and Other Keys to Creating Brands People Love ePub (Adobe DRM) download by Donna Heckler
Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love
Donna Heckler & Donna D. Heckler & Brian D. Till
FT Press, February 2010
ISBN: 9780137061242
Format: ePub, PDF
List Price: $2.49 Our price: $1.99
Truth About Creating Brands People Love, The ePub (Adobe DRM) download by Donna Heckler
The Truth About Creating Brands People Love
Donna Heckler & Donna D. Heckler & Brian D. Till
FT Press, September 2008
ISBN: 9780137128167
Format: ePub, PDF
List Price: $18.99 Our price: $14.99