Design and Analysis of a Questionnaire PDF (Adobe DRM) download by Julia Wimmers

Design and Analysis of a Questionnaire

GRIN Verlag
Publication date: January 2010
ISBN: 9783640752690
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$17.99
Our price:
$15.99

You save: $2.00 (11%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
A reference questionnaire based on the research topic of how 'to prove the market opportunities for a new, non-alcoholic fruit juice drink among younger consumers' is first described and then analyzed in detail. As a questionnaire is one of the most famous methods to gain primary data the author uses the approach to make the examination from general to detail: Within the first superficial description, the simplicity and timelessness of the regarded object of investigation 'fruit juice drink' is proven and some general questionnaire criteria with their corresponding characteristic values like standardized interview strategy, written method of data collection, university students as target group and missing indication on pre-codification are presented. The first 21 questions are clearly focused on content specification, likings of the target group and identification of prevailing interrelations between product preferences as well as buying and consuming behaviour. In contrast to the last question No. 22 which aims at collecting general personal (socio demographic) data of the respondents. The author then splits the core part of the real analysis in four sub chapters, describes and evaluates layout and structure of the questionnaire: five content parts with partly inconsistent alignment of tick boxes and response options. A detailed analysis of nearly all the questions follows then, question No. 8 for e.g. is very laborious created - the respondent has to evaluate six counter parts of attributes in order to classify her or his favourite non-alcoholic drink. Furthermore dichotomous questions are found but sadly no multiple-choice ones. Whereas in the area of scaling, the questionnaire really convinces as it has a mixture of 5% nominal, 75% ordinal and 10% ratio scaling amount of questions, leaving only 10% of unstructured, open-ended questions with no scaling.
Please sign in to review this product.
Format:
Devices:
Design and Analysis of a Questionnaire PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
367 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Julia Wimmers
Principles of recognition and valuation of assets and liabilities in separate financial statements acc. to German Commercial Code (HGB) PDF (Adobe DRM) download by Julia Wimmers
List Price: $19.99 Our price: $17.99
Challenges and Best Practices in International Projects: Practical and Theoretical Approach PDF (Adobe DRM) download by Claudia Optiz
Challenges and Best Practices in International Projects: Practical and Theoretical Approach
Claudia Optiz & Julia Wimmers
GRIN Verlag, January 2010
ISBN: 9783640753659
Format: PDF
List Price: $19.99 Our price: $17.99
Entwicklung einer Personalmarketingstrategie für die ROPOFAN AG: Auf Basis einer empirischen Untersuchung PDF (Adobe DRM) download by Stephanie Sendlinger
Entwicklung einer Personalmarketingstrategie auf Basis einer empirischen Untersuchung für die ROPOFAN AG
Stephanie Sendlinger & Julia Wimmers
GRIN Verlag, January 2006
ISBN: 9783638498357
Format: PDF
List Price: $54.19 Our price: $50.99
Die Möglichkeiten des Hochschulmarketings zur Rekrutierung von Praktikanten und Nachwuchsführungskräften PDF (Adobe DRM) download by Julia Wimmers
Die Möglichkeiten des Hochschulmarketings zur Rekrutierung von Praktikanten und Nachwuchsführungskräften
Julia Wimmers
GRIN Verlag, January 2005
ISBN: 9783638397261
Format: PDF
List Price: $19.99 Our price: $17.99