Design of Things to Come, The: How Ordinary People Create Extraordinary Products PDF (Adobe DRM) download by Peter Boatwright

Design of Things to Come, The: How Ordinary People Create Extraordinary Products

Wharton School Publishing
Publication date: June 2005
ISBN: 9780132045278
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book.The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
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Design of Things to Come, The: How Ordinary People Create Extraordinary Products PDF (Adobe DRM) download by Peter Boatwright
Wharton School Publishing, June 2005
ISBN: 9780132045278
EAN:  9780132045278
PDF (Adobe DRM)
List Price: $21.56 eBook price: $18.99
Design of Things to Come, The: How Ordinary People Create Extraordinary Products ePub (Adobe DRM) download by Peter Boatwright
Pearson Prentice Hall, June 2005
ISBN: 9780132715935
EAN:  9780132715935
ePub (Adobe DRM)
List Price: $37.99 eBook price: $33.99
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