Design to Compete PDF (Adobe DRM) download by C. K. Prahalad

Design to Compete

FT Press
Publication date: September 2010
ISBN: 9780132478717
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connectionsâ¿¿the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

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Design to Compete PDF (Adobe DRM) download by C. K. Prahalad
FT Press, September 2010
ISBN: 9780132478717
EAN:  9780132478717
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Design to Compete ePub (Adobe DRM) download by C. K. Prahalad
FT Press, September 2010
ISBN: 9780132480666
EAN:  9780132480666
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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