Destination Marketing ePub (Adobe DRM) download by Steven Pike

Destination Marketing

Routledge
Publication date: August 2012
ISBN: 9781136002656
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$61.95
Our price:
$57.99

You save: $3.96 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergyThe author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Please sign in to review this product.
Devices:
Destination Marketing ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
4081 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Destination Marketing ePub (Adobe DRM) download by Steven Pike
Routledge, August 2012
ISBN: 9781136002656
EAN:  9781136002656
ePub (Adobe DRM)
List Price: $61.95 eBook price: $57.99
Destination Marketing PDF (Adobe DRM) download by Steven Pike
Routledge, August 2012
ISBN: 9781136002663
EAN:  9781136002663
PDF (Adobe DRM)
List Price: $61.95 eBook price: $57.99
Recently Viewed Products