Direct Marketing in Practice PDF (Adobe DRM) download by Matthew Housden

Direct Marketing in Practice

Routledge
Publication date: April 2012
ISBN: 9781136409981
Digital Book format: PDF (Adobe DRM)
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
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Direct Marketing in Practice PDF (Adobe DRM) download by Matthew Housden
Routledge, April 2012
ISBN: 9781136409981
EAN:  9781136409981
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Direct Marketing in Practice ePub (Adobe DRM) download by Matthew Housden
Routledge, April 2012
ISBN: 9781136409974
EAN:  9781136409974
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Direct Marketing in Practice ePub download by Matthew Housden
Routledge, April 2012
ISBN: 9781136409974
EAN:  2370005244838
ePub
List Price: $57.95 eBook price: $53.99
Direct Marketing in Practice PDF download by Matthew Housden
Routledge, April 2012
ISBN: 9781136409981
EAN:  2370005244999
PDF
List Price: $57.95 eBook price: $53.99
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