Distribution: A Short Guide to Getting Your New Product or Invention to Customers

By Phil Baker

Business & Economics : Leadership

FT Press
Publication date: February 2010

ISBN: 9780137074525

Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:

$2.49

Our price:

$1.99

You save: $0.50 (20%)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

"Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each....

Reviews (0)
Specifications
Formats and editions

Please sign in to review this product.

Format:

PDF (Adobe DRM)

Devices:

Distribution: A Short Guide to Getting Your New Product or Invention to Customers PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:

193 Kb

Language:

ENG

Copy From Text:

Enabled. Limit of 30 selections within 30 days.

Printing:

Enabled. Limit of 30 pages within 30 days.