Distribution: A Short Guide to Getting Your New Product or Invention to Customers PDF (Adobe DRM) download by Phil Baker

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

FT Press
Publication date: February 2010
ISBN: 9780137074525
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

"Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each....

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Distribution: A Short Guide to Getting Your New Product or Invention to Customers PDF (Adobe DRM) download by Phil Baker
FT Press, February 2010
ISBN: 9780137074525
EAN:  9780137074525
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Distribution: A Short Guide to Getting Your New Product or Invention to Customers ePub (Adobe DRM) download by Phil Baker
FT Press, February 2010
ISBN: 9780137079711
EAN:  9780137079711
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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