Do You Matter? (And How to Make Sure You Do)
Publication date: February 2010
Digital Book format: ePub (Adobe DRM)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!
If someone polled your customers, constituents, followers, and asked if you matter, how would you come out? This is really a soul-searching question we want you to ask yourself. Does your company matter to your consumers? Really, honestly answer that. If you disappeared, would their lives would be less?
If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).
Available in print and digital formats.