Doing Things Right and Wrong Matters: Excellence and Relevance
Publication date: October 2010
Digital Book format: PDF (Adobe DRM)
This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.
Why successful innovation requires both excellence and relevance--and how to achieve them both.
""A truly 21st century idea."" ""Bigger than the Internet."" ""More important than the personal computer."" These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn't as attainable as excellence....