E-Marketing: Marketing 04.03 PDF (Adobe DRM) download by Steve Shipside

E-Marketing: Marketing 04.03

Capstone Publishing
Publication date: December 2001
ISBN: 9781841122670
Digital Book format: PDF (Adobe DRM)

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The fast track route to mastering all aspects of e-marketing. Covers all the key techniques for successful e-marketing, from affiliate marketing to e-mail alerts, and from viral marketing to banner ads. Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers, including Christopher Locke and Seth Godin. Includes a glossary of key concepts and a comprehensive resources guide.
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