Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders PDF (Adobe DRM) download by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Wiley
Publication date: April 2009
ISBN: 9780470409978
Digital Book format: PDF (Adobe DRM)

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders PDF (Adobe DRM) download by Adam Morgan
Wiley, April 2009
ISBN: 9780470409978
EAN:  9780470409978
PDF (Adobe DRM)
eBook price: $22.99
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders ePub (Adobe DRM) download by Adam Morgan
Wiley, April 2009
ISBN: 9780470527757
EAN:  9780470527757
ePub (Adobe DRM)
eBook price: $22.99
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