Edison on Innovation: 102 Lessons in Creativity for Business and Beyond
Publication date: May 2008
Digital Book format: PDF (Adobe DRM)
Publisher Comments: How anyone can develop good mental habits and be more creative Even though, 75 years after his death, Thomas Edison still holds a record number of patents, his innate genius is partly a myth. In this book Alan Axelrod reveals that Edison actually developed and practiced an efficient system for innovation that can break the barriers of creativity for anyone, anytime. In Edison on Innovation, Axelrod brings the wizard of Menlo Park down to earth so than anyone can learn to develop the mental habits conducive to generating new ideas, technologies, and creative breakthroughs. Using archived papers and historical records of actual Edison inventions, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Some of his key lessons include: Failure is Fertile; Accumulate a Scrap Heap; Start Small, Scale Up; Do What You Can, Not What You Wish; and many more. Alan Axelrod (Atlanta, GA) is author of numerous business and management books, including two BusinessWeek bestsellers. He is frequently sought after as a speaker on leadership, and has spoken at venues as diverse as Siemens AG in Germany and the Excellence in Government Conference. Synopsis: In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's genius to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison's life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles. Synopsis: Axelrod seeks to bring the wizard of Menlo Park down to earth so that anyone can develop good mental habits for generating new ideas, technologies, and creative breakthroughs. Using the case studies of actual Edison inventions such as the telegraph, typewriter, telephone, and photocopier, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Lessons include: Failure is Fertile; Accumulate a Scrap Heap; Start Small, Scale Up; Do What You Can, Not What You Wish; and much, much more.