Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love ePub (Adobe DRM) download by Donna Heckler

Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love

FT Press
Publication date: February 2010
ISBN: 9780132143240
Digital Book format: ePub (Adobe DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name—the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions...

If you liked this Element, read more from Brian D. Till and Donna Heckler, including The Truth About Creating Brands People Love (ISBN: 9780137128167).

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Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love ePub (Adobe DRM) download by Donna Heckler
FT Press, February 2010
ISBN: 9780132143240
EAN:  9780132143240
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Effective Branding Begins with a Name: And Other Keys to Creating Brands People Love PDF (Adobe DRM) download by Donna Heckler
FT Press, February 2010
ISBN: 9780137061242
EAN:  9780137061242
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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