This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name—the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions...
If you liked this Element, read more from Brian D. Till and Donna Heckler, including The Truth About Creating Brands People Love (ISBN: 9780137128167).
Available in print and digital formats.