Elite China: Luxury Consumer Behavior in China PDF (Adobe DRM) download by Pierre Xiao Lu

Elite China: Luxury Consumer Behavior in China

Wiley
Publication date: December 2011
ISBN: 9781118179192
Digital Book format: PDF (Adobe DRM)

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Elite China: Luxury Consumer Behavior in China PDF (Adobe DRM) download by Pierre Xiao Lu
Wiley, December 2011
ISBN: 9781118179192
EAN:  9781118179192
PDF (Adobe DRM)
eBook price: $29.99
Elite China: Luxury Consumer Behavior in China ePub (Adobe DRM) download by Pierre Xiao Lu
Wiley, December 2011
ISBN: 9781118179215
EAN:  9781118179215
ePub (Adobe DRM)
eBook price: $29.99
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