Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF (Adobe DRM) download by Dave Chaffey

Emarketing Excellence: Planning and Optimizing Your Digital Marketing

Routledge
Publication date: March 2013
ISBN: 9781136181467
Digital Book format: PDF (Adobe DRM)

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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
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Emarketing Excellence: Planning and Optimizing Your Digital Marketing PDF (Adobe DRM) download by Dave Chaffey
Routledge, March 2013
ISBN: 9781136181467
EAN:  9781136181467
PDF (Adobe DRM)
List Price: $58.95 eBook price: $54.99
Emarketing Excellence: Planning and Optimizing your Digital Marketing ePub (Adobe DRM) download by Dave Chaffey
Routledge, March 2013
ISBN: 9781136181450
EAN:  9781136181450
ePub (Adobe DRM)
List Price: $58.95 eBook price: $54.99
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