Emotionomics: Leveraging Emotions for Business Success PDF (Adobe DRM) download by Dan Hill

Emotionomics: Leveraging Emotions for Business Success

Kogan Page
Publication date: October 2010
ISBN: 9780749457884
Digital Book format: PDF (Adobe DRM)

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'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
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Emotionomics: Leveraging Emotions for Business Success PDF (Adobe DRM) download by Dan Hill
Kogan Page, October 2010
ISBN: 9780749457884
EAN:  2370004154824
PDF (Adobe DRM)
List Price: $19.95 eBook price: $15.99
Emotionomics: Leveraging Emotions for Business Success ePub (Adobe DRM) download by Dan Hill
Kogan Page, October 2010
ISBN: 9780749457884
EAN:  9780749457884
ePub (Adobe DRM)
List Price: $19.95 eBook price: $15.99
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