Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers ePub (Adobe DRM) download by Mark Ingwer

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

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Palgrave Macmillan
Publication date: June 2012
ISBN: 9781137081957
Digital Book format: ePub (Adobe DRM)

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Emotions can be a business's best friend, or its worst enemy. The business community has progressively embraced the role of emotion in the marketplace, but far too often it falls short of truly connecting with customers in ads, marketing, products, and services. In this book, Mark Ingwer argues that before the business community can make use of emotion, it must acquire a revised understanding of human needs and a passion for meeting them at every step of the way. With a needs-based strategic approach, business leaders will be better equipped to provide long-term engagement for their customers and grow their companies' bottom lines in the process.
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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510 Kb
Language:
ENG
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