Thirty-two (32) successful entrepreneurs share their secrets to success. Robert Sherwood, winner of the Entrepreneur of the Year award, has assembled a select group of business managers who provide in-depth information on how to: write a business plan, create powerful marketing strategies, interview and hire staff, sucessfully advertise your product, raise capital and lead your company to success.
The book, with its professional hands-on-advice, addresses some of the most relevant issues challenging business owners today, including many areas of management, finance, marketing and law. This book helps entrepreneurs avoid the high cost of learning the hard way. With this book, you can master the skills necessary to grow a profitable and dynamic business.
There are three golden rules for sucess-master each. Hiring the right people is crucial-learn how to build high energy teams. It takes money to make money-learn how to get money. Beware of fad marketing schemes-learn how to build a marketing strategy that wins. Regulations and more regulations-learn how to keep the law on your side.
Written by entrepreneurs for entrepreneurs.