Euromarketing and the Future ePub (Adobe DRM) download by Lynn R. Kahle

Euromarketing and the Future

Publication date: April 2013
ISBN: 9781136459955
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
Our price:

You save: $1.96 (7%)
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal ball—just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come.

Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe’s likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market’s future.

Euromarketing and the Future includes:
  • a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50
  • content analysis of international Web sites that encourage cross-border sales
  • a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures
  • a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies
  • global product and marketing strategies for globalising ICT companies
  • and much more!
No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.
Please sign in to review this product.
Euromarketing and the Future ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2492 Kb
Copy From Text:
Other books by Lynn R. Kahle
Communicating Sustainability for the Green Economy ePub (Adobe DRM) download by Eda Gurel-Atay
Communicating Sustainability for the Green Economy
Eda Gurel-Atay & Lynn R. Kahle
Routledge, January 2015
ISBN: 9780765636805
Format: ePub
List Price: $54.95 Our price: $50.99
Consumer Behavior Knowledge for Effective Sports and Event Marketing PDF (Adobe DRM) download by Angeline Close
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Angeline Close & Lynn R. Kahle
Routledge Academic, September 2010
ISBN: 9780415873574
Format: PDF, ePub
List Price: $49.95 Our price: $46.99