European Perspectives in Marketing PDF (Adobe DRM) download by Erdener Kaynak

European Perspectives in Marketing

Routledge
Publication date: December 2012
ISBN: 9781136427442
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$49.95
Our price:
$46.99

You save: $2.96 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:
Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be witnessing the emergence of an enlarged Europe with high market and investment potential.

This resource examines marketing practices and consumer behavior in several EU countries, plus one EFTA country and one Associate EU member country. With conceptual frameworks, case studies, analytical insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear, understandable writing on:
  • outsourcing industrial products from Eastern and Central European suppliers
  • cross-cultural differences in the effect of advertising repetition and size—with a case study from Germany
  • the internationalization of small high-tech firms—with case examples from Norway
  • the impact of the euro on Italian consumers’ currency adjustment strategies—have they successfully adapted to the new currency by substituting their old internal price references (based on the high-denomination lira) with a new set of references that reflects the low-denomination currency of the euro?
  • international antitrust strategies and the policies of Pepsi and Coke in Europe as compared to in the United States—and a look at the managerial and public policy implications of US and EU antitrust regulations
  • recent advances in Information & Communication Technology (ICT) and how they can reduce the communication barriers between and within geographically dispersed organizations
  • why young Turkish adults (high school and university students, and young people in the workforce) purchase and use mobile telephones for symbolic rather than practical reasons
Please sign in to review this product.
Format:
Devices:
European Perspectives in Marketing PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2630 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
European Perspectives in Marketing PDF (Adobe DRM) download by Erdener Kaynak
Routledge, December 2012
ISBN: 9781136427442
EAN:  9781136427442
PDF (Adobe DRM)
List Price: $49.95 eBook price: $46.99
European Perspectives in Marketing ePub (Adobe DRM) download by Erdener Kaynak
Routledge, December 2012
ISBN: 9781136427510
EAN:  9781136427510
ePub (Adobe DRM)
List Price: $49.95 eBook price: $46.99
Other books by Erdener Kaynak
Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis ePub (Adobe DRM) download by Gopalkrishnan R Iyer
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Gopalkrishnan R Iyer & Erdener Kaynak & Lance A Masters
Routledge, April 2014
ISBN: 9780789009616
Format: ePub, PDF
List Price: $62.95 Our price: $58.99
Handbook of Cross-Cultural Marketing ePub (Adobe DRM) download by Paul Herbig
Handbook of Cross-Cultural Marketing
Paul Herbig & Erdener Kaynak
Routledge, April 2014
ISBN: 9780789001542
Format: ePub, PDF
List Price: $72.95 Our price: $67.99
Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process PDF (Adobe DRM) download by Dorothy G Dologite
Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process
Dorothy G Dologite & Erdener Kaynak & Robert Mockler
Routledge, February 2014
ISBN: 9780789014740
Format: PDF, ePub
List Price: $72.95 Our price: $67.99
Executive Development and Organizational Learning for Global Business ePub (Adobe DRM) download by Robert M. Fulmer
Executive Development and Organizational Learning for Global Business
Robert M. Fulmer & Erdener Kaynak & J Bernard Keys
Routledge, November 2013
ISBN: 9781560249832
Format: ePub, PDF
List Price: $64.95 Our price: $60.99