Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions PDF (Adobe DRM) download by Leonard H. Hoyle

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

John Wiley & Sons, Inc.
Publication date: November 2002
ISBN: 9780471226581
Digital Book format: PDF (Adobe DRM)

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Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions ePub (Adobe DRM) download by Leonard H. Hoyle
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