Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a PDF (Adobe DRM) download by Judy Allen

Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a

John Wiley & Sons
Publication date: March 2009
ISBN: 9780470156186
Digital Book format: PDF (Adobe DRM)

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For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, d├ęcor, entertainment, and themes.

It's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve - or ruin - an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right - and wrong
  • Event Risk Assessment - What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company's events

Praise for Event Planning

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."

- Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."

- Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."

- Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."

- Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must f

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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a PDF (Adobe DRM) download by Judy Allen
eBook price: $25.99
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