Everything Is Obvious: *Once You Know the Answer ePub (Adobe DRM) download by Duncan J. Watts

Everything Is Obvious: *Once You Know the Answer

eBookMall Preferred Publisher
Crown Publishing Group
Publication date: March 2011
ISBN: 9780385531696
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
Please sign in to review this product.
Everything Is Obvious ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
2307 Kb
Copy From Text:
Other books by Duncan J. Watts
The Structure and Dynamics of Networks PDF (Adobe DRM) download by Albert-laszlo Barabasi
The Structure and Dynamics of Networks:
Albert-laszlo Barabasi & Albert-László Barabási & Albert-László|Watts Duncan J. Barabási & Mark Newman & Duncan J. Watts
Princeton University Press, April 2006
ISBN: 9780691113579
Format: PDF
List Price: $95.00 Our price: $89.99
Six Degrees: The Science of a Connected Age ePub (Adobe DRM) download by Duncan J. Watts
Six Degrees: The Science of a Connected Age
Duncan J. Watts
W. W. Norton & Company, February 2004
ISBN: 9780393325423
Format: ePub
List Price: $17.95 Our price: $15.99