Everywhere: Comprehensive Digital Business Strategy for the Social Media Era PDF (Adobe DRM) download by Larry Weber

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Wiley
Publication date: February 2011
ISBN: 9781118016275
Digital Book format: PDF (Adobe DRM)

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Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.

  • Develop a comprehensive digital strategy for your organization
  • Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
  • Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies

The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era PDF (Adobe DRM) download by Larry Weber
Wiley, February 2011
ISBN: 9781118016275
EAN:  9781118016275
PDF (Adobe DRM)
eBook price: $16.99
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ePub (Adobe DRM) download by Larry Weber
Wiley, February 2011
ISBN: 9781118016299
EAN:  9781118016299
ePub (Adobe DRM)
eBook price: $16.99
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