Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of H ePub (Adobe DRM) download by Roger Von Oech

Expect the Unexpected (Or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of H

eBookMall Preferred Publisher
Free Press
Publication date: August 2001
ISBN: 9781439107638
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$13.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
"You can't step in the same river twice." "Dogs bark at what they don't understand." "The doctor inflicts pain to cure suffering." The ancient Greek philosopher Heraclitus was famous for his brilliant and provocative sayings. Today, more than 2,500 years after they were written, his ideas about life, nature, and the cosmos remain as startlingly original as ever. In Expect the Unexpected (Or You Won't Find It), Roger von Oech uses thirty of Heraclitus' epigrams as springboards to dazzling creativity. Treating each saying as an inexhaustible source of inspiration, he supplies amusing anecdotes, mind-bending riddles, hidden jokes, and intriguing questions designed to topple old habits of thought and fire the imagination. Drawing on a cornucopia of examples from science, business, and the history of invention, as well as from literature (Through the Looking Glass) and popular culture (The Twilight Zone), von Oech shows you how to reverse your expectations, turn change to your advantage, create powerful metaphors, and avoid the pitfalls of "moreness" -- that is, assuming that more is automatically better -- to find novel solutions to even the most intractable problems. Anyone searching for new approaches to problem solving -- from managers to students to artists -- will find in this book an invaluable tool. Whether you read it from start to finish as a creativity workbook, treat each insight as a morning meditation, or consult the book as a daily oracle, Expect the Unexpected offers a welcome jolt to the imagination.
Please sign in to review this product.
Devices:
Expect the Unexpected (Or You Won't Find It) ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
4016 Kb
Language:
ENG
Copy From Text:
Enabled and unlimited.
Printing:
Enabled and unlimited.