Fashion Brands: Branding Style from Armani to Zara ePub (Adobe DRM) download by Mark Tungate

Fashion Brands: Branding Style from Armani to Zara

Kogan Page
Publication date: October 2012
ISBN: 9780749464479
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$39.95
Our price:
$35.99

You save: $3.96 (10%)
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transformed into something with mystical allure.
Please sign in to review this product.
Devices:
Fashion Brands: Branding Style from Armani to Zara ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
748 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Mark Tungate
Adland: A Global History of Advertising ePub (Adobe DRM) download by Mark Tungate
Adland: A Global History of Advertising
Mark Tungate
Kogan Page, May 2013
ISBN: 9780749464318
Format: ePub
List Price: $24.99 Our price: $22.99
Le monde de la beauté: Comment le marketing et l'industrie changent notre look ePub (Adobe DRM) download by Mark Tungate
Le monde de la beauté: Comment le marketing et l'industrie changent notre look
Mark Tungate
Dunod, March 2012
ISBN: 9782100572465
Format: ePub
List Price: $20.99 Our price: $17.99
Branded Beauty: How Marketing Changed the Way We Look PDF (Adobe DRM) download by Mark Tungate
Branded Beauty
Mark Tungate
Kogan Page, October 2011
ISBN: 9780749461829
Format: PDF, ePub
List Price: $29.95 Our price: $26.99
Luxury World: The Past, Present and Future of Luxury Brands ePub (Adobe DRM) download by Mark Tungate
Luxury World
Mark Tungate
Kogan Page, November 2009
ISBN: 9780749452636
Format: ePub
List Price: $29.95 Our price: $26.99