Fashion Marketing PDF (Adobe DRM) download by Margaret Bruce

Fashion Marketing

Routledge
Publication date: June 2012
ISBN: 9781136403545
Digital Book format: PDF (Adobe DRM)

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
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Fashion Marketing PDF (Adobe DRM) download by Margaret Bruce
Routledge, June 2012
ISBN: 9781136403545
EAN:  9781136403545
PDF (Adobe DRM)
List Price: $54.95 eBook price: $50.99
Fashion Marketing ePub (Adobe DRM) download by Margaret Bruce
Routledge, June 2012
ISBN: 9781136403538
EAN:  9781136403538
ePub (Adobe DRM)
List Price: $54.95 eBook price: $50.99
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