Firebrands: Building Brand Loyalty in the Internet Age PDF (Adobe DRM) download by Millison

Firebrands: Building Brand Loyalty in the Internet Age

By Millison and Moon

Business & Economics : Advertising & Promotion | Business & Economics : Marketing - General | Computers : Electronic Commerce
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McGraw-Hill
Publication date: May 2001
ISBN: 9780072133066
Digital Book format: PDF (Adobe DRM)

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This book explains digital branding and how to implement it in the current marketplace.
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Language:
ENG
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