Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America PDF (Adobe DRM) download by Lawrence Samuel

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

University of Pennsylvania Press
Publication date: June 2011
ISBN: 9780812204872
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$22.50
Our price:
$20.99

You save: $1.51 (7%)

Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

Please sign in to review this product.
Format:
Devices:
Freud on Madison Avenue PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
2207 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America PDF (Adobe DRM) download by Lawrence Samuel
University of Pennsylvania Press, June 2011
ISBN: 9780812204872
EAN:  9780812204872
PDF (Adobe DRM)
List Price: $22.50 eBook price: $20.99
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America ePub (Adobe DRM) download by Lawrence Samuel
University of Pennsylvania Press, June 2011
ISBN: 9780812204872
EAN:  2370003449891
ePub (Adobe DRM)
List Price: $22.50 eBook price: $20.99
Other books by Lawrence Samuel
The American Dream: A Cultural History PDF (Adobe DRM) download by Lawrence Samuel
The American Dream: A Cultural History
Lawrence Samuel
Syracuse University Press, August 2012
ISBN: 9780815610076
Format: PDF, ePub
List Price: $24.95 Our price: $23.99
The End of the Innocence: The 1964-1965 New York World's Fair PDF (Adobe DRM) download by Lawrence Samuel
The End of the Innocence: The 1964-1965 New York World's Fair
Lawrence Samuel
Syracuse University Press, August 2010
ISBN: 9780815609568
Format: PDF
List Price: $29.95 Our price: $27.99