Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America PDF (Adobe DRM) download by Lawrence Samuel

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

University of Pennsylvania Press
Publication date: June 2011
ISBN: 9780812204872
Digital Book format: PDF (Adobe DRM)

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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.

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Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America PDF (Adobe DRM) download by Lawrence Samuel
University of Pennsylvania Press, June 2011
ISBN: 9780812204872
EAN:  9780812204872
PDF (Adobe DRM)
List Price: $22.50 eBook price: $20.99
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America ePub (Adobe DRM) download by Lawrence Samuel
University of Pennsylvania Press, June 2011
ISBN: 9780812204872
EAN:  2370003449891
ePub (Adobe DRM)
List Price: $22.50 eBook price: $20.99