From Knowledge to Intelligence ePub download by G. Scott Erickson

From Knowledge to Intelligence

Routledge
Publication date: March 2007
ISBN: 9781136402067
Digital Book format: ePub (DRM-Free)

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In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
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From Knowledge to Intelligence ePub download by G. Scott Erickson
Routledge, March 2007
ISBN: 9781136402067
EAN:  2370005259801
ePub
List Price: $49.95 eBook price: $46.99
From Knowledge to Intelligence ePub (Adobe DRM) download by G. Scott Erickson
Routledge, June 2012
ISBN: 9781136402067
EAN:  9781136402067
ePub (Adobe DRM)
List Price: $49.95 eBook price: $46.99