Fundamentals of Corporate Communications PDF (Adobe DRM) download by Richard Dolphin

Fundamentals of Corporate Communications

Routledge
Publication date: May 2012
ISBN: 9781136401589
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$76.95
Our price:
$71.99

You save: $4.96 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Please sign in to review this product.
Format:
Devices:
Fundamentals of Corporate Communications PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
3149 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Fundamentals of Corporate Communications PDF download by Richard Dolphin
Routledge, November 2009
ISBN: 9781136401589
EAN:  2370005249871
PDF
List Price: $80.00 eBook price: $74.99
Fundamentals of Corporate Communications ePub download by Richard Dolphin
Routledge, November 2009
ISBN: 9781136401572
EAN:  2370005249864
ePub
List Price: $80.00 eBook price: $74.99
Fundamentals of Corporate Communications PDF (Adobe DRM) download by Richard Dolphin
Routledge, May 2012
ISBN: 9781136401589
EAN:  9781136401589
PDF (Adobe DRM)
List Price: $76.95 eBook price: $71.99
Fundamentals of Corporate Communications ePub (Adobe DRM) download by Richard Dolphin
Routledge, May 2012
ISBN: 9781136401572
EAN:  9781136401572
ePub (Adobe DRM)
List Price: $76.95 eBook price: $71.99