Gaining Influence in Public Relations: The Role of Resistance in Practice PDF (Adobe DRM) download by Bruce K. Berger

Gaining Influence in Public Relations: The Role of Resistance in Practice

Routledge
Publication date: February 2006
ISBN: 9781410616975
Digital Book format: PDF (Adobe DRM)

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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.
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