Gimme! The Human Nature of Successful Marketing PDF (Adobe DRM) download by John Hallward

Gimme! The Human Nature of Successful Marketing

John Wiley & Sons, Inc.
Publication date: May 2007
ISBN: 9780470117408
Digital Book format: PDF (Adobe DRM)

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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
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