Global Organizations PDF (Adobe DRM) download by Richard Pettinger

Global Organizations

Capstone Publishing
Publication date: January 2002
ISBN: 9781841123509
Digital Book format: PDF (Adobe DRM)

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Fast track route to understanding the organizational, economic and managerial pressures and constraints in global enterprises. Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. Includes a glossary of key concepts and a comprehensive resources guide.
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