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What to do after you get your product to market: preparing for competition, extending your advantage, and preparing your "next act".
After coming up with a product idea, raising money, building a team, engineering the product, shepherding it through manufacturing, and finding and negotiating with partners, can you find time to relax? Perhaps for a long weekend. Having a successful product attracts a lot of attention--not just from customers, but also from competitors around the world....
If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473).
Available in print and digital formats.