Going Global

Going Global PDF (Adobe DRM)

by: Roger Cartwright

Fast track route to mastering globalization and successfully managing global expansion. Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. Examples and lessons from some of the world's most successful global businesses, including Boeing, P&O and Sony, and ideas from the smartest thinkers, including Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glossary of key concepts and a comprehensive resources guide.