Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits PDF (Adobe DRM) download by Alexis Gerard

Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits

By Alexis Gerard and Bob Goldstein and Guy Kawasaki

Business & Economics : Business Communication - General | Business & Economics : Leadership
John Wiley & Sons
Publication date: March 2005
ISBN: 9780471731757
Digital Book format: PDF (Adobe DRM)

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How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line.
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