Gonzo Marketing: Winning Through Worst Practices ePub (Adobe DRM) download by Christopher Locke

Gonzo Marketing: Winning Through Worst Practices

Basic Books
Publication date: June 2009
ISBN: 9780786748723
Digital Book format: ePub (Adobe DRM)

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Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty
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Language:
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