Good for Business: The Rise of the Conscious Corporation ePub (Adobe DRM) download by Andrew Benett

Good for Business: The Rise of the Conscious Corporation

By Andrew Benett and Cavas Gobhai and Ann O'Reilly

Business & Economics : Corporate & Business History - General | Business & Economics : Marketing - General | Business & Economics : Public Relations
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Palgrave Macmillan
Publication date: September 2009
ISBN: 9780230100442
Digital Book format: ePub (Adobe DRM)

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In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate strategy and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships Going forward, corporate culture and social responsibility will sit at the center of brand strategy.
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