Good for Business: The Rise of the Conscious Corporation ePub (Adobe DRM) download by Andrew Benett

Good for Business: The Rise of the Conscious Corporation

eBookMall Preferred Publisher
Palgrave Macmillan
Publication date: September 2009
ISBN: 9780230100442
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$9.99
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate strategy and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships Going forward, corporate culture and social responsibility will sit at the center of brand strategy.
Please sign in to review this product.
Devices:
Good for Business ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
566 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Andrew Benett
The Talent Mandate: Why Smart Companies Put People First ePub (Adobe DRM) download by Andrew Benett
The Talent Mandate: Why Smart Companies Put People First
Andrew Benett & W. Barksdale Maynard & Ann O'Reilly & Justin B. Smith
Palgrave Macmillan, September 2013
ISBN: 9780230340879
Format: ePub
Our price: $14.99
Consumed: Rethinking Business in the Era of Mindful Spending ePub (Adobe DRM) download by Andrew Benett
Consumed: Rethinking Business in the Era of Mindful Spending
Andrew Benett & Ann O'Reilly
Palgrave Macmillan, July 2010
ISBN: 9780230101784
Format: ePub
Our price: $14.99