Google AdWords: Managing Your Advertising Program ePub download by Anastasia Holdren

Google AdWords: Managing Your Advertising Program

O'Reilly Media
Publication date: November 2011
ISBN: 9781449321741
Digital Book format: ePub (DRM-Free)

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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.

  • Learn the advantages of proper account structure based on tightly knit themes
  • Understand AdWords auction and the importance of keyword Quality Score
  • Determine your preferred bidding model and daily ad budget
  • Evaluate campaign performance by timeframe, keyword, and other criteria
  • Hone your keyword list whenever search queries trigger your ads
  • Add negative keywords to filter out irrelevant queries
  • Outperform competitors and organic search results with targeted ad copy
  • Determine conversion goals, and use AdWords tools to track them
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Google AdWords: Managing Your Advertising Program ePub download by Anastasia Holdren
O'Reilly Media, November 2011
ISBN: 9781449321741
EAN:  9781449321741
ePub
List Price: $12.99 eBook price: $10.99
Google AdWords: Managing Your Advertising Program PDF download by Anastasia Holdren
O'Reilly Media, November 2011
ISBN: 9781449321758
EAN:  9781449321758
PDF
List Price: $12.99 eBook price: $10.99