Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies PDF (Adobe DRM) download by Josh Bernoff

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Harvard Business Press
Publication date: June 2011
ISBN: 9781422143414
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$14.95
Our price:
$11.99

You save: $2.96 (20%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:· Evaluate new social technologies as they emerge· Determine how different groups of consumers are participating in social technology arenas· Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Please sign in to review this product.
Format:
Devices:
Groundswell, Expanded and Revised Edition PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1737 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies PDF (Adobe DRM) download by Josh Bernoff
Harvard Business Press, June 2011
ISBN: 9781422143414
EAN:  2370004152912
PDF (Adobe DRM)
List Price: $14.95 eBook price: $11.99
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies ePub (Adobe DRM) download by Josh Bernoff
Harvard Business Review Press, June 2011
ISBN: 9781422143414
EAN:  9781422143414
ePub (Adobe DRM)
List Price: $14.95 eBook price: $11.99
Other books by Josh Bernoff
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business ePub (Adobe DRM) download by Josh Bernoff
Empowered
Josh Bernoff & Ted Schadler
Harvard Business Review Press, September 2010
ISBN: 9781422155639
Format: ePub
List Price: $27.95 Our price: $24.99