Grouped: How small groups of friends are the key to influence on the social web ePub (Adobe DRM) download by Paul Adams

Grouped: How small groups of friends are the key to influence on the social web

New Riders
Publication date: November 2011
ISBN: 9780132854290
Digital Book format: ePub (Adobe DRM)

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This is the eBook version of the printed book. The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
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Grouped: How small groups of friends are the key to influence on the social web ePub (Adobe DRM) download by Paul Adams
New Riders, November 2011
ISBN: 9780132854290
EAN:  9780132854290
ePub (Adobe DRM)
List Price: $23.99 eBook price: $21.99
Grouped: How small groups of friends are the key to influence on the social web PDF (Adobe DRM) download by Paul Adams
New Riders, December 2011
ISBN: 9780132854276
EAN:  9780132854276
PDF (Adobe DRM)
List Price: $23.99 eBook price: $21.99
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